MULTIFAMILY SOCIAL MEDIA MANAGEMENT

YOUR PROPERTY
DESERVES A FEED
THAT MATCHES
THE LOBBY.

We build social media presences for apartment communities that finally match the investment you've put into the property itself. Custom content. Editorial design. The kind of feed that makes prospects stop scrolling and start touring.

SEE PRICING HOW IT WORKS
29
POSTS / MONTH
3-5%
AVG ENGAGEMENT RATE
5
DAY ONBOARDING
THE PROBLEM

YOUR AMENITIES
ARE A 10.
YOUR FEED IS A 3.

× Generic Canva templates that look like every other complex in the zip code
× The leasing team posting when they remember, which is never
× 101 followers after 3 years and 294 posts of absolutely nothing
× AI-generated content from a platform that's never stepped foot on your property

We spent hundreds of thousands on property wide upgrades — then marketed it with the visual excitement of a DMV brochure.

— EVERY REGIONAL MANAGER, EVENTUALLY

WHAT WE DO

CONTENT THAT CONVERTS
SCROLLERS INTO TOURS.

01
VISUAL IDENTITY
Custom color palettes, typography systems, and branded templates designed for your specific property. Not a template. Not a filter. An actual identity.
02
CONTENT CREATION
Editorial-quality posts, carousels, reels concepts, and stories — written and designed for your community. Copy that sounds human because a human wrote it.
03
CONTENT CALENDARS
30-day rolling calendars with every post mapped to audience (prospect vs. resident), platform, content type, and strategic goal. No guesswork.
04
COMMUNITY MANAGEMENT
We respond to comments, engage with local businesses, and keep your DMs from becoming a ghost town. Because posting without engaging is just talking to yourself.
05
ANALYTICS & REPORTING
Monthly reports that actually tell you something useful. Engagement rates, follower growth, top posts, audience demographics, and clear next steps.
06
PAID SOCIAL STRATEGY
Targeted Facebook and Instagram ad campaigns built around your leasing goals. Geo-fenced. Audience-segmented. Budget-conscious. Available on our top tier.
PRICING

TRANSPARENT.
PER PROPERTY.
NO SURPRISES.

Every plan is per property, per month. No setup fees. 30-day notice to cancel on month-to-month. Portfolio discounts available for 5+ communities.

MONTH-TO-MONTH
12-MONTH CONTRACT SAVE 21%
TIER 01
THE FRESH COAT
Get the basics right.
$750 / MO
PER PROPERTY
  • 2 platforms (Instagram + Facebook)
  • 12 custom posts per month
  • Branded content templates
  • Hashtag strategy
  • Monthly analytics report
  • 1 strategy call per month
GET STARTED
TIER 02
THE FULL TURN
The sweet spot. Most properties start here.
$1,250 / MO
PER PROPERTY
  • 2 platforms (Instagram + Facebook)
  • 20 custom posts per month
  • Custom visual identity system
  • Stories + Reels concepts (4/mo)
  • Community management (comments + DMs)
  • Content calendar with audience mapping
  • Bi-weekly analytics reports
  • 2 strategy calls per month
GET STARTED
TIER 03
THE MODEL UNIT
Everything. Plus paid ads.
$2,000 / MO
PER PROPERTY + AD SPEND
  • Everything in The Full Turn
  • 25+ custom posts per month
  • Paid social ad strategy + management
  • Geo-targeted prospect campaigns
  • Reputation monitoring
  • Google Business Profile posts
  • Weekly analytics + ad performance
  • Weekly strategy calls
  • Dedicated account manager
GET STARTED

PORTFOLIO DISCOUNT: 10-15% OFF PER PROPERTY FOR 5+ COMMUNITIES

HOW IT WORKS

FOUR STEPS.
ZERO HEADACHES.

01
PROPERTY INTAKE
We learn your property — amenities, neighborhood, target renter, competitive set. Not a questionnaire. An actual conversation.
02
VISUAL IDENTITY
We design a custom look and voice for your community's social presence. Color palette, typography, post templates, content pillars.
03
CONTENT LAUNCH
First month's content calendar goes live. You approve everything before it posts. One contact person on your side — that's all we need.
04
OPTIMIZE & SCALE
Monthly performance reviews. We double down on what works, cut what doesn't, and refine the strategy as your community grows.
BUILT FOR PORTFOLIOS OF EVERY SIZE
16-UNIT BOUTIQUES 100+ MID-RISE 400+ UNIT COMMUNITIES C-CLASS TO A-CLASS LEASE-UPS TO STABILIZED
WHY THE TURN CO

WE ALREADY KNOW
YOUR BUILDINGS.

WE'RE IN YOUR UNITS
The Turn Co renovates multifamily units across LA and Orange County. We're already inside your buildings. We know the amenities, the finishes, the neighborhood. We're not Googling your property — we've walked it.
DESIGN-LED, NOT TEMPLATE-LED
Every property gets a custom visual identity. Not a logo slapped on a Canva template. An actual design system built for your community's specific personality and market position.
HUMANS, NOT ALGORITHMS
Your content is written and designed by people who understand multifamily. Not auto-generated by a platform that thinks "Happy National Donut Day!" is a content strategy.
RESULTS YOU CAN MEASURE
Transparent reporting with metrics that matter — engagement rate, follower growth, tour requests, not vanity numbers. If it's not moving the needle, we change the approach.

READY TO FIX
YOUR FEED?

Send us your worst-performing property. We'll send back a free 30-day content strategy and visual identity concept. No strings. No pitch deck. Just proof we can do the work.

SOCIAL@THETURNCO.COM